Digital Marketing Plus

The Digital Marketing + Graphic Design program is designed for students who want to develop both marketing and creative design skills. In addition to mastering digital marketing strategies, students learn professional graphic design tools used by agencies and businesses.

The course covers SEO, social media marketing, Google Ads, Meta Ads, WordPress, branding, Adobe Photoshop, Adobe Illustrator, Canva, analytics, and AI-powered marketing. Students also complete a 2-month internship by working on live client projects to build practical experience and a strong portfolio.

COURSE CONTENT

Digital Marketing Fundamentals
Introduction to digital marketing, marketing strategy, customer journey, digital channels, campaign planning, digital branding, marketing trends, and business applications.
Website Planning & WordPress
Website planning, domain and hosting, WordPress development, landing pages, website optimization, forms, plugins, security, and maintenance.
Search Engine Optimization (SEO)
Keyword research, on-page SEO, off-page SEO, technical SEO, local SEO, Google Search Console, Google Business Profile, link building, SEO audits, and reporting.
Social Media & Content Marketing
Facebook marketing, Instagram marketing, LinkedIn marketing, YouTube marketing, content planning, copywriting, blogging, content calendar, AI content creation, influencer marketing, and community management.
Performance Marketing
Google Ads, Search campaigns, Display campaigns, YouTube Ads, Meta Ads, conversion tracking, audience targeting, remarketing, Performance Max campaigns, and campaign optimization.
Graphic Design Fundamentals
Design principles, branding, typography, colour theory, layout design, visual hierarchy, brand identity, design psychology, and creative thinking.
Adobe Photoshop
Image editing, retouching, social media creatives, banner design, poster design, product editing, photo manipulation, and mockup creation.
Adobe Illustrator
Logo design, vector illustration, icon design, business cards, brochures, brand identity, packaging design, and print-ready artwork.
Canva & Creative Design
Social media design, presentation design, reels covers, thumbnails, marketing creatives, templates, brand kits, AI design tools, and content creation.
Analytics & AI Marketing
Google Analytics 4, Google Tag Manager, Looker Studio, ChatGPT, Google Gemini, Canva AI, prompt engineering, campaign reporting, and AI-powered marketing.
Career Development & Internship
Portfolio building, resume preparation, LinkedIn optimization, freelancing, client communication, live marketing projects, graphic design projects, agency workflow, and 2-month internship.

CAREER OPPORTUNITIES

Digital Marketing Executive
Graphic Designer
Social Media Designer
SEO Executive
Performance Marketing Executive
Brand Executive
Creative Designer
Digital Marketing Freelancer
Content Creator

TECHE EXCLUSIVE

Our exclusive Digital Marketing Plus program goes beyond the basics by focusing on advanced digital marketing strategies, SEO, social media marketing, content strategy, Meta and Google Ads, performance marketing, email marketing, website optimization, analytics, AI-powered marketing, automation, personal branding, and lead generation. Students gain hands-on experience in planning and executing real-world campaigns, creating high-converting content, analyzing marketing performance, optimizing advertising strategies, and building effective digital growth plans. Through practical projects, live campaign experience, industry-oriented assignments, and real business applications, learners develop the creative, analytical, and strategic skills needed to succeed in the modern digital marketing landscape. The program prepares students for dynamic careers across digital marketing, social media management, SEO, performance marketing, content creation, advertising, brand strategy, and online business growth.